3 Personal Branding Mistakes That Keep Freelancers BrokeIn this episode of The Freelancer's Mic, we discuss personal branding for freelancers with our special guest, Shabbir Jasden, a LinkedIn branding expert and authority architect for top executives. Shabbir shares his journey from a passionate young writer to a sought-after LinkedIn expert, emphasizing the importance of positioning and authentic value in personal branding.Key Takeaways:1. The Importance of PositioningShabbir highlights that one of the most critical yet overlooked aspects of personal branding is clear positioning. Freelancers must define what they offer, identify their target market, and explain why clients should choose them over others. This clarity helps transform a LinkedIn profile from a digital resume into a true authority platform.2. Authentic Value Over Generic TipsShabbir stresses the importance of providing authentic value through personal experiences and stories rather than generic tips that are easily found through a Google search. He explains that human connections are built through relatable stories, which can significantly enhance engagement and trust.3. Leveraging Comments and Direct MessagesFor freelancers struggling with low engagement, Shabbir recommends focusing on commenting more than posting. Engaging with potential clients' content and peers' posts can increase visibility and build relationships. Additionally, personalized direct messages (DMs) can be a powerful tool for client acquisition, provided they are genuine and helpful rather than salesy.4. Profile OptimizationShabbir offers a free profile audit, where he meticulously reviews LinkedIn profiles to ensure they are optimized for attracting clients. Key elements include a compelling banner, a clear value statement, a well-crafted About section using the PASS framework (Problem, Agitate, Solution), and an actionable featured section.Final AdviceShabbir encourages freelancers not to quit, even when the algorithm doesn't seem to favor them. Persistence, asking for help, and focusing on what drives conversions are crucial for long-term success on LinkedIn.For those looking to land their first clients, I have created a free resource titled "How to Land Your First Three Clients as a Virtual Assistant," which you can download from the show notes.Thank you for tuning in to this insightful episode of The Freelancer's Mic. Don't forget to subscribe, share, and check out Shabbir's LinkedIn profile for more valuable information and his free profile audit offer. Keep pushing forward and stay connected with the community!Our Guest: Shabbir Jasden, a LinkedIn branding expert, we exploredhow to reposition your freelance brand to attract high-paying clients. Check out Shabbir's free profile audit to help you optimize your LinkedIn presence. Hire me as your Podcast Visibility StrategistConnect with Me:Website: writersspirecourses.comInstagram: @writersspireLinkedIn: ⁠⁠Ludiah Mong'are⁠⁠Facebook: ⁠@coachludiah⁠Tiktok: @ludiahtheva

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