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Listen "589 : The Mad Scientist Behind One of America’s Fastest Growing Supplement Brands | Brian Littlefield (Best of Foundr)"
Episode Synopsis
Brian Littlefield is the co-founder and Chief Product Officer of Jocko Fuel—one of the fastest-growing supplement brands in America. But his story didn’t start in a boardroom. It started with a life-changing health wake-up call.
In this episode, Brian shares how he went from overweight and directionless to building a trusted supplement empire backed by Navy SEAL legend Jocko Willink. You'll hear how they launched Jocko Fuel with a single product, the risky decision to tie the brand to Jocko’s name, and the surprising reason their customer base is so fanatically loyal.
What you’ll learn:
• Why they anchored the brand to Jocko’s reputation
• How Brian built products customers actually stick with
• Why quality and transparency are their greatest weapons
• The scrappy early days of launching without big resources
• Lessons from martial arts that shaped his leadership style
• The real reason Jocko Fuel stands out in a saturated space
If you want a blueprint for building a brand based on trust, community, and quality—this one’s a must-listen.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Connect With Brian Littlefield
Website → Click Here
Instagram → Click Here
Brian's LinkedIn → Click Here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
In this episode, Brian shares how he went from overweight and directionless to building a trusted supplement empire backed by Navy SEAL legend Jocko Willink. You'll hear how they launched Jocko Fuel with a single product, the risky decision to tie the brand to Jocko’s name, and the surprising reason their customer base is so fanatically loyal.
What you’ll learn:
• Why they anchored the brand to Jocko’s reputation
• How Brian built products customers actually stick with
• Why quality and transparency are their greatest weapons
• The scrappy early days of launching without big resources
• Lessons from martial arts that shaped his leadership style
• The real reason Jocko Fuel stands out in a saturated space
If you want a blueprint for building a brand based on trust, community, and quality—this one’s a must-listen.
Foundr Community Offers
Want 1-on-1 mentorship to launch or scale your brand faster? Apply for eCommerce coaching:
→ Starting your ecom biz? Click here
→ Already selling and want to scale? Click here
Want all-access to step-by-step training from 7, 8 & 9-figure founders? Start your Foundr+ $1 trial today → Click here
Omnisend | Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Click here to get started.
Connect With Nathan Chan
Instagram → Click Here
LinkedIn → Click Here
Connect With Brian Littlefield
Website → Click Here
Instagram → Click Here
Brian's LinkedIn → Click Here
Follow Foundr for More Business Growth Strategies
YouTube → Click here
Website → Click here
Instagram → Click here
Facebook → Click here
Twitter → Click here
LinkedIn → Click here
Podcast → Click here
More episodes of the podcast The Foundr Podcast with Nathan Chan
606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently
18/11/2025
605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)
13/11/2025
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