ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "401: Streetwear Icon Bobby Hundreds on the Fear of NFTs and Building a Healthy Brand Culture"
Episode Synopsis
Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with the project Adam Bomb Squad.
From writing his book This is Not a T-Shirt to building one of the most successful streetwear brands, Bobby continues to have an education-first mindset to his projects. Through Adam Bomb Squad, Bobby invites his community into NFTs with patience, trust, and understanding. So if you're new to (or scared) of crypto and the metaverse, don't worry. Bobby was in your shoes 2 years ago and is ready to bring you along the journey to understanding how NFTs can help elevate your brand.
Listen to Nathan and Bobby discuss:
The validation of seeing his first-ever hoodie worn at the mall
Why the best brands act like the best of friends
How one confusing Tweet led to an onboarding journey to NFT
Why NFTs are the "Trojan Horse" of crypto adoption
Why Adam Bomb Squad launched with a 25,000 collection of NFTs instead of 10,000.
Spending 4 months educating The Hundreds community about NFTs before launching their project
The unforeseen challenges due to the fast-changing trends and pace of NFT culture
While you'll never have time to build if you don't stop and observe
And much more brand and NFT advice...
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
For more Foundr content, follow us on your favorite platform:
Foundr.com
Instagram
YouTube
Facebook
Twitter
LinkedIn
Magazine
From writing his book This is Not a T-Shirt to building one of the most successful streetwear brands, Bobby continues to have an education-first mindset to his projects. Through Adam Bomb Squad, Bobby invites his community into NFTs with patience, trust, and understanding. So if you're new to (or scared) of crypto and the metaverse, don't worry. Bobby was in your shoes 2 years ago and is ready to bring you along the journey to understanding how NFTs can help elevate your brand.
Listen to Nathan and Bobby discuss:
The validation of seeing his first-ever hoodie worn at the mall
Why the best brands act like the best of friends
How one confusing Tweet led to an onboarding journey to NFT
Why NFTs are the "Trojan Horse" of crypto adoption
Why Adam Bomb Squad launched with a 25,000 collection of NFTs instead of 10,000.
Spending 4 months educating The Hundreds community about NFTs before launching their project
The unforeseen challenges due to the fast-changing trends and pace of NFT culture
While you'll never have time to build if you don't stop and observe
And much more brand and NFT advice...
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.
For more Foundr content, follow us on your favorite platform:
Foundr.com
YouTube
Magazine
More episodes of the podcast The Foundr Podcast with Nathan Chan
606: (Solo) The Week Before Black Friday: What Smart Ecommerce Founders Are Doing Differently
18/11/2025
605: He Bought an Airline for $0.30 (and made BILLIONS) | Tony Fernendes (Best of Foundr)
13/11/2025
In God we trust