395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.

10/02/2022 59 min
395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.

Listen "395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS."

Episode Synopsis

Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely. 
 
Impressive resume, right? 
 
Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their collective vision.
Listen to Nathan and Emma discuss:
 

How she first met and started working with Kris Jenner

Pitching the Good American business idea to Khloe Kardashian ​​

The key to the Kardashian/Jenner staying power 

Why the power of inclusivity led to the success of SKIMS

Finding a better plant-based cleaning solution with Safely

How she became a shark on ABC’s Shark Tank


Her role as chairwoman of Fifteen Percent Pledge

And much more marketing and product advice for founders…

 
 
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