Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process.
Here's how he built a repeatable sales motion this year (taken from Max's post, linked below):
Q1: Founder Led Sales
- Customers: 0-10- GTM Strategy: Design partners & founder friends
- Key experiment: messaging

Q2: Sales Leader Led, Founder Involved
- Customers: 10-30- GTM Strategy: Founder friends & startups, email sequencing
- Key experiment: LinkedIn sequencing

Q3: Seller-Led Sales, Founder Involved
- Customers: 30-60
- GTM Strategy: Omni-channel (LinkedIn/email), inbound (Warm Calling on the website with Warmly), territories
- Key experiment: Conferences

Q4: Seller Led, Sales Leader Run
- Customers: 60-100+
- GTM Strategy: No change from Q3 (repeatability!), just optimization
- Key experiment: LinkedIn social to drive inbound

We'll dive into:
- Key questions he asked himself at each stage
- Tools he implemented at every stage
- What did he hire for and when?
- Tips on implementing his framework
- How does he think about scaling from here on

Maximus Greenwald LinkedIn: https://www.linkedin.com/in/max-greenwald/
Warmly: https://www.warmly.ai/

Website: https://www.project33.io/
Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a

LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/
LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/
LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/

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