David Heinemeier Hansson (DHH) is the co-founder & CTO of 37signals (Basecamp, HEY) and the creator of Ruby on Rails.In this episode, DHH breaks down how he built real wealth without playing the Silicon Valley game, why “fuck you money” is misunderstood, and what it really takes to stay independent for 20+ years.We talk about effort, writing, grit, parenting, and how the most meaningful success doesn’t always look like a unicorn.Topics we cover in this episode:- How Basecamp started as a side project and became a 20-year business- What most people get wrong about building “fuck you money”- Why DHH bet on Ruby when no one else cared- The 2% rule: how David outworked luck- The real cost of deferred living and why it’s not worth it- Why content creation is a byproduct, not a goal- What Europe gets wrong (and right) about work and family- Why blogging and replying to people still mattersPerfect for:- Founders who don’t want to raise $100M to be successful- Indie hackers and devs building side projects- Creators who actually ship things- Anyone tired of the same recycled startup adviceConnect with DHH: - DHH’s Linkedin: https://www.linkedin.com/in/david-heinemeier-hansson-374b18221/- DHH’s X: https://x.com/dhh- DHH’s blog: https://world.hey.com/dhh- DHH’s personal website: https://dhh.dk/- 37signals: https://37signals.com/- Basecamp: https://basecamp.com/- HEY: https://www.hey.com/- Once: https://once.com/- Ruby on Rails: https://rubyonrails.org/Connect with Finn:Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFHLinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters00:00 – Intro: Why wisdom becomes platitude01:58 – The watch blog that changed lives03:20 – What “fuck you” money really means06:31 – Betting on Ruby when it made no sense09:50 – Why Building for yourself means long-term leverage11:45 – Don’t wait to live your dream14:20 – DHH’s 2% mindset (via David Goggins)16:45 – How one helpful email led to 37signals18:20 – Redrawing patterns: giving gifts with no ask20:40 – Standing out: The 0.1% effort rule23:55 – “Content creator” is an insult. Here’s why25:40 – Share your ideas *after* taking action27:15 – Marketing without ads or attribution29:40 – Gary Vee and the power of retail scale32:00 – Jim Rohn, Stoicism, and seasons of life35:10 – How to survive the storm37:05 – Platitudes only work when they land38:30 – Authenticity means being maskless41:20 – On “fuck Apple” and reputation caveats42:40 – Why compliments should be clean44:30 – Balaji, network states, and philosophy47:00 – Europe and ambition shame50:40 – Cultural change is possible (but slow)53:00 – Bringing success back home55:30 – Final thoughts: Be the 2%. Always.#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

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