Market Positioning, Competitive Advantages and Customer Experience - and in that order. These are the three pillars that make generating and converting leads significantly easier, which in turn provides the engine for your scalability. This week we speak to Brett Perlstein, the CEO and Founder of SearchKings Africa. SearchKings is a Premier Google Partner that specialises in Google Ads and their main value proposition is to help businesses generate more revenue with a focus on generating greater quantities of leads of a higher quality. Combining Brett's expertise as a Chartered Accountant, a Google Ads expert and the Founder of a scaling business, he provides practical insight into how his own lessons about defining the identity of his business have led to better returns for himself, his team and his clients.Enjoy the episode and don't forget to follow and rate the podcast!--------------------------------------------------------------------------------------------This episode is brought to you by Metavolve. Metavolve is a team of focused experts who want scaling entrepreneurs like you to succeed 👉 contact our team Do you have a scaling business and valuable insights about your industry? Be our next guest!

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