Hey everybody it's Molly digging into marketing strategy Love long term planning aligning marketing with business goals Grab notebook and pen What you want to talk about, how, and balance it with what feels right energetically  Ho Ho ho three hoes in the house Harness energy, own strengths Hoarding content and organizing it Humanized marketing Outlining plans Ho ho ho here we go Lean into energy Pursue one of the following assessments: Personal development intertwined with business ownership Exploring who you are as a person Three tools:  Enneagram Truity Human design Jovian archive Sacred Money Archetype Denise Duffield Thomas money mindset coach denisedt instagram Talents? Shadow types? Own strengths Lean in, incorporate into marketing Part of day get lost in good flow of work "I fucking hate this" Getting in to my inbox Outsource, va, contractor Omit?  Lean in that feels right to you and clients Hoarding Don't start from scratch or reinvent the wheel What content went well? Looked back at last year Facebook posts Personal photos and videos Be analytical so you don't have to start from scratch Reuse and repurpose Organize Get a print out calendar How many posts? Long form content? Get main priorities Sometimes feel like post to start or blog post about whatever I want Keep priorities the priority helps organize other things around it Focus on what is the most important Document roll outs, events What do I have time for? Humanize Strategy? quantity? tactical? Focus on people Reflect Anecdotes Throwbacks Ways you feel good? Feel seen,  Deeper than surface level How can you show up as a human as social media? Outline Start with content you already have Fill gaps with new content

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