Have you ever wished you could just ask an expert, "how the heck do I do this…in simple terms?"  That's exactly what I thought as I was planning out 2024 content for The Found Podcast. Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them?   In this new format called "Coaching Calls," small business owners and entrepreneurs are given an opportunity to submit one question they would like to ask me about marketing, business growth, personal development, or anything that we touch on here at The Found Podcast.   When I saw the first submission come in from this friend of the pod, I was so excited! And I knew we had to have her on, not just because she's amazing and her business is so impressive, but also because her question is so relatable and probably on your mind too:    "Molly should I add TikTok in 2024 to my marketing tool kit?"    Why to Add TikTok in '24 Now, my friend this is a very layered question, and as I go into with Alix, it's not as simple as just starting an account and saying "Hey, follow me now!"    I highly recommend that anytime you add a platform to your marketing toolkit you make sure  A: that it is aligned with your ideal audience  B: that you have the time to dedicate to the learning and the growth it's going to take to get started on the platform  C: that you develop a long-term and short-term plan for how this new platform will serve your business   In 2024, I do think that TikTok offers a great opportunity for business owners who are product based and are direct to consumer, but I do think there are a few other items to consider before diving into TikTok for business.    For example you'll hear me talk with Alix about developing a serial approach to your TikTok videos so there are multiple videos produced in a similar style. You'll also hear me advising Alex on growth strategies and understanding which accounts are already connecting with her ideal client and how she can use some of those accounts to inspire her creativity or guide her content as she grows for her business.   If you are asking yourself: "Should I add TikTok to my business marketing?" go ahead and tune into this coaching call, my friend.   It's a 20 minute conversation that will really help you as you consider adding a platform to your marketing repertoire in the new year.   A little more about our guest today… Alix and I got to know each other in 2021 when she enrolled in the first iteration of MKM Social School, and over the past few years I've gotten to know her and her business a little better.   Alix and her husband live in McCook, Nebraska, where together they raise three boys and own and operate Sehnert's Bakery & Bieroc Cafe, a 500-year-old business that originated in Germany.    You can here more of her business' evolution and her founder story in Episode 77 of The Found Podcast (which was called Small-Minded when we originally recorded this interview in 2022). Learn more about Sehnert's Bakery Give Sehnert's a follow over on Instagram and Facebook and head to their website to get in contact!

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