In this episode of The Forecast, host Morgan Willis speaks with Kaila Vallee, Executive Vice President of Rainstorm Direct, about the agency's recent rebranding, the evolution of linear TV and CTV, and the future of advertising. Kaila discusses the importance of performance guarantees, advancements in measurement and attribution, and the role of AI in media buying. She also shares her insights on the future of video and the impact of consumer behavior on advertising strategies.The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.Timestamps:Intro (0:00)The Need for a Rebrand (0:50)Performance Guarantees in Advertising (2:52)The Evolution of Linear and CTV Media (5:59)Advancements in Measurement and Attribution (11:46)Future Predictions for Linear TV and CTV (14:42)Kaila’s Forecast (15:15)Outro (17:56)Please follow our podcast and leave a review!Our website: https://www.rainforgrowth.com/Follow us on social media!LinkedIn: https://www.linkedin.com/company/rainthegrowthagency/?viewAsMember=trueFacebook: https://www.facebook.com/RainTheGrowthAgencyInstagram: https://www.instagram.com/rainthegrowthagency/X: https://x.com/rainforgrowthYouTube: https://www.youtube.com/channel/UC7LlxqQWvCl5nPIJctIuiswTikTok: https://www.tiktok.com/@rainthegrowthagency

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