Most leaders assume that communication is all about the message. But UCLA research shows that only 7% of communication comes from words—while 38% comes from tone and 55% from body language. That means more than 90% of your effectiveness as a leader comes from how you show up, not just what you say.
In this episode of The Five Gifts Podcast, Charles Russell and Bruce Ritter explore John Maxwell’s principle that connecting goes beyond words. They break down the three components of communication—thought, emotion, and action—and show how each applies uniquely to apostles, prophets, pastors, teachers, and evangelists.
Together, they offer Spirit-filled wisdom, biblical insights, and practical tools to help you:
• Preach and teach with authenticity and anointing
• Lead with conviction, not just information
• Connect with people visually, emotionally, and intellectually
• Align your thought, heart, and lifestyle so that your leadership inspires trust
This episode will challenge and equip you to lead in a way that people don’t just hear—they experience and remember.

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