The Myth of the Jumpman Logo: The Purpose of Branding

The Fit to Grit Cast
29/10/2020 5 min
The Myth of the Jumpman Logo: The Purpose of Branding

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Episode Synopsis

Send us a textRegardless of whether you're a big fan of sports or not, you can easily identify the jumpman logo from a mile a way. But how did the Air Jordan monogram become this famous and why are other sneakers brand craving for the same success? Find out the purpose of branding and why a logo is more than just a logo!Before 1984, basketball sneakers were fairly boring. But after Nike entered the court and made quite the deal with the mythic Michael Jordan, things have never been the same!View Article Here > Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

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