Tangible vs. Intangible Assets—Why You Need Both in Branding

The Fit to Grit Cast
19/07/2022 10 min
Tangible vs. Intangible Assets—Why You Need Both in Branding

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Episode Synopsis

Send us a textThere are two types of asset categories in branding—tangible and intangible. Tangible assets are companies’ primary assets and typically physical elements, such as an office, logo, merchandise, or creative design. On the other hand, intangible assets include the brand’s personality, tone, voice, vision, and community. Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

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