ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Google Analytics 4: Resist the Scare Tactics"
Episode Synopsis
Our guest today is Mike Fitzpatrick, Founder of SmartTarget. Kathi and Mike have known Mike F. for over a decade. We all came from the car biz and found ourselves in the scary vendor world all at the same time. And speaking of scary (it was Halloween just a few days ago), Google Analytics 4 has launched and we’d like to calm your fears. Mike F. is our Google Yoda and he explains what GA4 is all about and how you can create reporting in Google Data Studio that will completely transform your digital marketing ROI (Return on Investment).BTW, we highly recommend Mike’s SmartTarget solution. He’ll build a Google Data Studio report for you and, with his proprietary inventory ad targeting, fine tune your marketing spend to save money. Find Mike HERE.In our music segment:It’s the Rock and Roll Hall of Fame Induction this weekend in Los Angeles. Kathi shares two hot documentary tips:1. Fugitive: The Curious case of Carlos Ghosn HERE on Netflix2. God Forbid HERE on HuluGet in touch with us!Kathi: [email protected]: [email protected] to learn more about automotive social selling? Download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip
More episodes of the podcast The First Pencil
Likes Are Not Leads for Car Dealerships
29/04/2025
You Can’t Spell Tariffs Without FFS
14/04/2025
The High Cost of Brand Betrayal
25/03/2025
In God we trust