The simple equation of supply and demand is causing a tectonic shift in auto retailing. Kathi and Mike talk about the pitfalls as more dealers are adding “Market Adjustments” to their inventory (marking up price due to market demand).  It’s simple economics: when there are fewer vehicles to sell, the price increases. And with some factories switching up the traditional invoice>MSRP model, dealers have to switch up their operational approach to accommodate it. However, it’s all in the way you present it to the consumer. There are effective strategies to reduce the amount of consumer distrust.Do you really have to be social on social media? We spotlight an example of how to use simple techniques to respond to comments/leads on social media and how not to ignore customers and allow them to think that you don’t care.Our music segment covers the ultimate 80s band and video: Journey’s “Separate Ways.” Is there anything more iconic? Check it out!Mike admits that he’s not a fan of a certain singer/songwriter trailblazer and Kathi shares that she was never a fan of bands at Gazzari’s “on the Sunset Strip.” (only joints east of the Roxy measured up!).Do you sell cars? Want to sell more? Grab your FREE Ultimate Social Selling Guide here 👉 https://bit.ly/socialsellingvip

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