n this episode of The First Gen CEO Podcast, Lucy Ortega dives deep into the journey of building confidence as a first-gen entrepreneur. She breaks down confidence as a muscle that strengthens with practice and consistency, sharing daily habits that help cultivate unshakable self-belief. From keeping promises to yourself to shifting your self-talk to that of a CEO, Lucy provides tangible strategies for stepping into your full CEO energy. She also opens up about her personal struggles with confidence during a major business pivot and how she overcame the mental roadblocks that held her back. If you've ever doubted yourself or felt like an imposter in your own business, this episode is for you!90-minute Business Strategy Sessions with Lucy: https://calendly.com/lucia-ortega/90-minute-business-strategy-session  Follow Lucy on IG: ⁠⁠https://www.instagram.com/bylucyortega/⁠⁠TikTok: ⁠⁠https://www.tiktok.com/@bylucyortega⁠⁠Subscribe to Newsletter: https://lucyortega.kit.com/ Blog: ⁠⁠https://bylucyortega.com/⁠⁠IG for Sierra Mexican Café: ⁠⁠https://www.instagram.com/sierramexicancafe⁠

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