In this episode, I share a situation that made me come to terms with the fact that high views do not equal high sales. I know we hear this again and again, but accepting it is not easy. I shared how I was promoting my cafe, Sierra Mexican Cafe, on TikTok and was barely getting 200 views. I was feeling defeated and discouraged about continuing to post. But when I would ask clients how they heard about us, they would respond, "TikTok." This allowed me to reframe my perspective.
This experience reminded me that as entrepreneurs, it’s easy to get caught up in metrics that don’t truly reflect our success. Sometimes, what matters most is not how many people see your content, but who sees it and how they connect with your brand. This is why having the right mindset and strategy is crucial.
If you’ve ever felt disheartened by low engagement or questioned whether your efforts are paying off, you’re not alone. But these moments can also be an opportunity to reassess and realign with your goals. In my business coaching, I help clients navigate these challenges, find clarity, and develop strategies that drive real impact—not just in views or likes, but in building a thriving business. I hope my story inspires you to look beyond the numbers and focus on what truly matters in your journey. 

30-minute Clarity Call: ⁠⁠https://calendly.com/lucia-ortega/30min⁠⁠
 
IG: ⁠⁠https://www.instagram.com/bylucyortega/⁠⁠

TikTok: ⁠⁠https://www.tiktok.com/@bylucyortega⁠⁠

Buy your eCookbook Copy: ⁠⁠https://adept-thinker-3816.ck.page/products/sierra-cookbook⁠⁠ 

Subscribe to Newsletter: ⁠⁠https://dogged-producer-6251.ck.page/06286dad7e⁠⁠

Website: ⁠⁠https://bylucyortega.com/⁠⁠

IG for Sierra: ⁠⁠https://www.instagram.com/sierramexicancafe⁠

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