In this episode, I was lucky enough to interview Adam Dakin, President and CEO of Keriton.Adam’s entrepreneurial journey starts with selling hats and t-shirts in college before building multiple venture-backed startups and leading health tech investments at DreamIt Ventures. When Keriton’s investors seek new leadership, Adam steps in with a plan to stabilize finances, restructure the team, bring sales and marketing in-house, and close key enterprise healthcare deals. His approach pays off, securing major wins like a 32-hospital Intermountain Healthcare partnership that doubles the company’s size. Adam reflects on the challenges of selling into complex healthcare systems, the importance of trust and customization in enterprise sales, and why patient safety leaves no room for “good enough” in medical software.Adam explains the critical safety issues hospitals face when tracking and delivering the correct mother’s milk or formula to vulnerable infants. A single mix-up can lead to disease transmission, allergic reactions, or other severe complications, triggering months of testing and follow-up. Keriton’s platform eliminates these risks by tracking every bottle’s location, contents, ownership, and expiration date, preventing misfeeds and expired milk from reaching patients. Adam shares how his personal experience with a child in the NICU and hearing passionate feedback from nurses deepened his commitment to the mission.Explore Adam Daikin’s mission to merge business savvy with infant safety in this episode of The First Customer!Guest Info:Keritonhttps://www.keriton.comAdam Daikin's LinkedInhttps://www.linkedin.com/in/adamdakin/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

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