Today's episode is with the great Bo Motlagh, CEO & Founder of United Effects. Bo shares his early exposure to tech and his transition from architecture to the software development world. He explains the inspiration behind United Effects, which focuses on streamlining authentication and data integration for businesses. Bo discusses his journey, the company's evolution, pricing strategy, and customer engagement, revealing how networking, customer feedback, and adaptability have shaped United Effects' success.Bo's LinkedIn:https://www.linkedin.com/in/bmotlaghUnited Effects:https://www.unitedeffects.com/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

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