In this episode, I was lucky enough to interview Caden Braly, CEO and Founder of Innovative Risk.Caden discusses his upbringing in Prosper, Texas, surrounded by a community of entrepreneurs, including his father and grandfather, who instilled a strong entrepreneurial spirit in him. Despite initially being hesitant about entering the insurance industry due to witnessing the stresses his father faced, Caden found a passion for it after exploring different opportunities and realizing the critical role insurance plays in protecting businesses. He founded Innovative Risk to act as a buyer's agent, ensuring companies receive honest and comprehensive coverage tailored to their needs, rather than simply opting for the cheapest policy.Caden explains how Innovative Risk operates on a consulting fee model, prioritizing transparency and independence by not receiving compensation from insurance carriers or brokers. His marketing strategy focuses on education, aiming to debunk misconceptions about insurance and emphasize the importance of proper coverage. Caden is also deliberate about building his brand, recognizing its role in establishing credibility and trust within the industry. Through education and transparency, Caden aims to reshape the perception of insurance and empower businesses to make informed decisions to safeguard their futures.Let's navigate the world of risk management with Caden Braly and discover the keys to securing business success in this episode of The First Customer!Guest Info:Innovative Riskwww.innovativerisk.ioCaden Braly's LinkedInhttps://www.linkedin.com/in/caden-braly-699288154/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

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