In this episode we explored the topic of magic and communication, particularly how persuasion and manipulation shape media and advertising.Our guests:Maz Farrely - Exec Producer of so many shows you've watchedLindsay Campbell-Crafts - Communications ManagerBen Dietz - Chief Strategy Officer, former Partner at Vice Mediahave eclectic experiences in television production, community, creative communications and media. We discussed the transformative power of developing formats, the cultural nuances in global advertising, and how true engagement often stems from authenticity and relatability. We explored the broader implications of communication magic in addressing societal issues like misinformation, stressing the importance of kindness, human connection, and emotional resonance in effective storytelling.00:29 Meet the Guests05:44 The Breakfast Club and Community Building07:11 Cultural Communication in the Middle East11:29 Creating Magic in TV and Marketing24:47 The Role of Failure in Creative Success26:49 Embracing Failure and Creativity27:17 The Magic of Reality TV28:19 Ethics and Manipulation in Reality TV33:05 Cultural Differences in Media38:13 The Power of Iconic Advertising47:00 The Allure of Magic and Deception52:11 The Role of Kindness in Communication54:06 Concluding Thoughts on Human Connection

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