ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep 29 - The Shape of an Idea and How to Draw One"
Episode Synopsis
In this episode, James & Ash explore Howard Luck Gossage's sixth chapter from 'The Book of Gossage,' examining his critique of traditional advertising and his belief in advertising's power to spread meaningful ideas.They discuss creative approaches, the emotional impact of effective advertising, and practical strategies for idea generation. The conversation also covers Gossage's thoughts on problem-solving and the vital connection between creator, audience, and idea.00:00 Welcome to the Firehouse Salon00:31 Exploring the Book of Gossage02:46 Advertising's True Purpose04:17 The Pink Air Campaign06:22 Modern Advertising Trends14:24 Creative Processes and Methodologies21:06 The Role of Emotion in Marketing
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Ep 30 - LIVE - Turning Ideas into Action
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