If you really listen to a customer’s problems, then you should know exactly what they need to solve them.
In today’s episode—the third installment of "The Seven Steps of The Sales Process Revisited" series—Tim talks with Ryan Hall, the Field Operations Chief and Senior Tech at Winston’s Chimney, who has one of our industry's most impressive life redemption stories. Ryan is well suited for discussing step three because his interactions with customers are not rigid; instead, they’re driven by his intuition, which allows him to advise solutions like no other.
In this episode, you’ll learn: 


How to give the customer relevant information (this is all about mastering step two).


Why it’s so important to be brutally honest with your customers (you should sell with knowledge, not manipulation).

The reason you should wait to tell customers the price (this is a controversial decision).

You can take the guesswork out of advising a solution by following the directions outlined in this episode. If done correctly, advising a solution should satisfy the customer’s needs and lock in the sale. Listen today to learn how!

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