When he was fifteen years old, Formula 1 driver Daniel Riccardo learnt a *teeeny* bit about how to drive from Col, who ran a go-kart company at the time.

Is your professional life analogous to a world famous F1 driver’s early karting career? Or to his penchant for “doing a shoey” with champagne on the winner’s dais? 

Probably not.

But this gratuitous name-drop DOES have relevance when we talk about exponential growth curves (and Col gets to say the word “asymptote”).

Some growth curves deliver huge returns quickly. Like learning to drive a go-kart.

Some growth curves deliver success slowly. Like building a professional profile.

If you’re trying to establish a reputation, instant success is unlikely to land in your lap. It’s even less likely to deliver a crowd of adoring fans cheering for you to skol champagne out of a shoe.

You have to do the work. Consistently and diligently. For months. Years. Early progress might be slow or non-existent. It can be an unrewarding slog.

Stick at it. You’re at the start of a growth curve. 


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We typically don’t discuss episode topics in advance of recording, as it can “let the fizz out”, as it were. Col’s failure to bring a bottle bubbles for a Fink Tank shoey for this episode is nothing short of devastating. Pathetic preparation.

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