Kelly, Liz and Lyndsie talk everything media as it relates to launching events, products, new businesses and more!Glossary of terms:”Deadened” - Make a noise or sound less intense.”Compression” - lessening the range between the loudest and quietest parts of an audio file.”Mic sock” - A soft microphone cover to lessen sudden loud noises when recording. Also called a ‘pop screen’.”Pitching media” - Create interest in your story and to find out if the contact is willing to use it.”Public relations” - The combining of marketing, communications, reputation, perception, branding.For media inquiries and more information about the book launch head here: yycfempreneur.com/media!

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