Henrik Werdelin joins Brendan Keegan to break down the mindset behind entrepreneurship, creativity, and leading in a time shaped by AI. Henrik is the cofounder of Bark, the founder of multiple ventures, an investor, and the author of Me, My Customer, and AI. He shares how his early career at MTV shaped his approach, why you start with a customer rather than an idea, and how founders should think about problems worth solving.You hear Henrik explain • How to choose the customer you want to serve • Why the best ideas begin with the phrase “it s*cks that…” • How relationship capital shapes your edge in the AI era • What Bark focused on instead of launching more subscription boxes • Why AI lowers the barrier for millions of new entrepreneurs • How leaders should think about exploration, failure, and creativity • Why this moment is a turning point for anyone who wants to build something newIf you work in leadership, innovation, or entrepreneurship, this conversation gives you clear takeaways you can use right away.

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