In this episode, C More breaks down why indie artists should stop treating merch like promo and start building full lifestyle brands.
If you're still dropping tees with your mixtape name on it — you’re doing it wrong.
🧠 What you’ll learn:


Why most artist merch doesn’t move


How to shift from selling to storytelling


The power of capsule collections


Merch that connects to your music drops, tour dates & pop-ups


The tools to launch your own brand with no major backing


🧢 Want to sell merch and music in the same place?
🎧 Join Narrio — the platform made for indie artists and creators → https://narrio.co
👕 FATTZ District distribution + artist branding support launching soon.
#indieartist #musicbusiness #artistmerch #fashiondrop #indiegrind #narrio #fattzmedia #artistbranding #buildabrand #capsulecollection

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