Kevin Wohlman is the founder and CEO of Southern Scholar, a menswear accessories brand reengineering dress socks for maximum comfort and durability. Dissatisfied with the sock options on the market, Kevin's expertise in fabric blends and customer-centric design has earned him a reputation for producing stylish and robust socks that stay up and resist wear and tear, making him the ideal guest to discuss elevating your sock game.In this episode, you'll learn,- The unique fabric blend that makes Southern Scholar socks soft, durable, and elastic- How Southern Scholar successfully scaled its marketing efforts during the pandemic- Practical tips for coordinating clothing patterns and colors for a cohesive business casual look👔 GET MY FREE GUIDE TO HELP YOU DRESS BETTERTimestamps:00:00 Introduction and Welcome00:33 Meet Kevin Wollman of Southern Scholar02:01 Impact of COVID-19 on Business04:02 Marketing Strategies During the Pandemic07:07 Creative Process and Advertising09:43 The Science Behind Synthetic Socks17:20 Customer Feedback and Product Durability19:40 Challenges and Innovations in Sock Design27:13 Quality Control and Customer Satisfaction28:17 Durability and Customer Stories29:30 Market Needs and Business Insights31:42 Body Types and Sock Fit33:27 Customer Reviews and Product Range36:38 Fashion and Style Etiquette41:59 Signature Style Card52:42 Final Thoughts and Future PlansVISIT SOUTHERN SCHOLAR:🌐https://southernscholar.com/📸https://www.instagram.com/thesouthernscholar/CONNECT WITH REG🌐www.nyfashiongeek.com📸https://www.instagram.com/newyorkfashiongeek/?hl=en💼 https://www.linkedin.com/in/reginald-ferguson?original_referer=https%3A%2F%2Fwww.youtube.com%2F🎵 https://www.tiktok.com/@newyorkfashiongeek💜Leave a review on Apple Podcasts🟢Leave a review on SpotifyFull Show Notes, Timestamps, Transcript & Guest Links Here

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