In this episode of The Experts Blueprint, Tim sits down with digital strategist and systems expert Alastair McLeod to explore how businesses can future-proof their marketing, embrace automation, and stay competitive in the age of AI. They dive deep into topics like:How critical thinking and data saved their university grades — and now their businessesWhy most marketers are about to be replaced (unless they do this)The evolution from ad copywriting to algorithmic optimizationHow to use systems thinking to eliminate grunt work and scale sustainablyAlastair’s personal fight to protect Australia’s alpine regions — and why today’s election may be pivotal🎧 Whether you're a founder, marketer, or tech-curious entrepreneur, this episode will challenge the way you think about systems, sustainability, and staying sharp in the age of AI.📌 TIMESTAMPS:0:00 – Uni days and the value of data6:00 – The gut vs numbers dilemma in business9:30 – How a Google conference triggered a reinvention12:00 – Learning Python and building automated systems20:00 – Burnout, bottlenecks, and why systems save lives27:00 – Alastair's mission to protect Australia's snowfields34:00 – What the upcoming election means for the environment🗳️ Published on Election Day 2025 for a reason.🌱 Learn more about Protect Our Winters Australia: https://protectourwinters.org.au

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