How to Create Content That Works

22/09/2021 19 min Temporada 3 Episodio 4
How to Create Content That Works

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Episode Synopsis

When it comes to owned and earned content, what can you be doing to make sure it's being seen? Monica Hamm, Manager of Client Success at TMX Group and Jeff Vanderby, Director of Global Product Marketing at Cision, discuss actionable insights when it comes to leveraging your press releases and long-form content to get media attention as part of your IR strategy.