If there is one key area the vast majority of sales people could improve, as could many Sales Leaders, it is their in call performance. Irrespective of the industry, product or service, it is incredible how many sales people lead the conversation with information, providing a plethora of amazing features of their product or service, and in many cases, not noticing the eyes of their customer glaze over. They end up walking out of the call thinking they have delivered a high quality sales call, and yet have nothing tangible to show for it. There is a better way, and that is the topic of today's episode.

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