If there is one thing that frustrates me more than anything else with many sales leaders, it is this - their relentless pursuit of perfection, hitting the number and avoiding mistakes. Sales leaders who pursue this unwittingly create environments where their team avoid risks, they play the easier & safer game, and will always seek the path of least resistance. They also lack resilience, tenacity and innovation. If we are to become exceptional sales leaders, leading exceptional teams and driving sustainable results, we must change the approach. We must embrace mistakes.

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