If you have been in sales for any length of time, you would have come across the slick sales person and sales leader - constantly operating with a sense of urgency and focusing on closing, closing, closing. Whilst they are hungry to get the deals done, they also have more of a short term focus, almost instant gratification. If the deal can’t be closed today, it won’t be closed at all - move onto the next deal. And how does this make the potential customer feel? Potentially like a pawn in the salespersons game, and unlikely to seek to engage in the future. There is a different way and there is a better way.

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