When it comes to sales and marketing, the vast majority of organisations take a surface level approach to lead generation. Whilst they may measure kpi's such as cost per click, number of leads flowing in, and even their lead conversation rate, they don't go deep enough in their analysis and focus, and hence miss out on profitable opportunities. In today's episode, I enjoyed a fascinating conversation with Joe Khoei, Founder of SalesX, an organisation that helps companies develop profitable customer acquisition programs via search marketing, display advertising, mobile marketing, analytics and creative services. We chatted about what key metrics we should be looking at so as to increase our sales revenue and profitability, and why it is so important for sales and marketing to work closely together.



To connect with Joe, and to find out more about SalesX, including understanding the 12 Business Value Indicators (BVIs) that can be mapped from digital advertising technology to advertiser profit centers, go to:



LinkedIn - https://www.linkedin.com/in/joekhoei/



Website - https://www.salesx.com/



BVAT™ - https://www.salesx.com/bvat

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