Outbound selling has never been an easy task but the last few years have pushed it to the edge. With sales professionals consistently being shut down, pipelines shrinking, and quality prospects fewer and further between, some companies have discussed abandoning outside selling altogether. Contrary to popular belief, with the right strategy and people, outbound can still be one of the most effective ways to create huge momentum for an existing company.In this episode of The Evolved Sales Leader, Kevin Warner, co-founder of CIENCE and CEO of Ledium.io, details his firsthand experience succeeding in outbound sales and outlines the ways your team can follow in his footsteps.Listen in as we discuss:Common misfires in B2B salesKey components of building a successful outbound strategyHow to accurately incentivise sales employeesThe importance of mitigating risk in today’s economyCatch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player. 

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