Transformation is B2B’s middle name – and over the last few years, it’s been living up to it.Digital advancements, buyer behavior, data-driven insights, and thought leadership are just some of the factors contributing to the shift in the business-to-business landscape – and sales & marketing teams that aren’t already on top of the shift are lagging behind.On this episode of the Evolved Sales Leader, Omni Lab co-founder Jonathan Bland, shows sales & marketing leaders the step-by-step process of reducing friction, lowering customer acquisition costs, and aligning with the way your prospects want to buy in today’s market. Listen in as we discuss:The biggest shifts in the buyer’s journey todayWhy it’s important to focus on demand generationBuilding a funnel that supports the buyerHow to effectively replace the demo callCatch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

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