Despite popular belief, LinkedIn is not just for social selling and networking. Salespeople (as you might see in your very own inbox) have increasingly become privy to the platform’s outreach capabilities. However, there’s a less utilized component of LinkedIn that few are taking advantage of: the platforms paid marketing tools.On this episode of The Evolved Sales Leader, Aaron Zakowski, B2B marketing expert and  Founder of Zammo Digital Marketing, dives into LinkedIn’s paid marketing solutions that will have you generating a profitable pipeline in no time.Listen in as we discuss:LinkedIn’s current role in B2B business developmentThe least known aspects of LinkedIn’s paid marketing options & how to use themThe truth behind lead forms and lead magnetsCommon misconceptions about marketing on LinkedInWhere to begin with LinkedIn’s paid marketing optionsCatch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

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