A lot of people fall into the trap of adopting a scatter-gun approach to marketing, hoping something will stick. Allan Dib espouses a more strategic approach and a wiser allocation of time and resources.Allan is founder of Lean Marketing and author of best-seller, ‘The One Page Marketing Plan’. His new book is ‘Lean Marketing’.  He shares his marketing philosophy with host Brad Giles, which centres on understanding and targeting ideal customers, crafting compelling messages, and strategically deploying resources for maximum impact. Allan suggests that the best marketer – not necessarily the best product – ultimately triumphs in the marketplace. And so, you need to get your marketing right to drive business success. Takeaways Simplicity is key in marketing. Eliminate fluff and keep things simple to achieve serious results without wasted effort. Targeting a specific audience is crucial. Define your ideal customer and focus your resources on reaching and attracting them. The best marketer wins every time. It's not just about having the best product, but about being the best known and marketed product in your category. The one-page marketing plan consists of three phases: before, during, and after. Each phase focuses on different aspects of attracting attention, capturing leads, and increasing customer lifetime value. Increasing customer lifetime value is just as important as acquiring new customers. Deliver a world-class experience, increase customer value, and stimulate referrals to maximize revenue. Lean marketing is about doing more with less, maximizing efficiency, and removing waste. The three pillars of lean marketing are tools, assets, and processes. Using the right CRM system and leveraging automation can lead to better results. Optimize your business based on your desired outcome and lifestyle. Building a better business is about focusing on what you're optimizing for. Follow Allan Dib https://leanmarketing.com/https://www.linkedin.com/in/https://twitter.com/allandib/https://www.instagram.com/allandib/https://www.youtube.com/@LeanMarketingOfficial Books on this episode Allan’s book recommendation Obviously Awesome – April Dunford https://amzn.to/3OMjQy11-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib https://amzn.to/44QWMVzLean Marketing: More leads. More profit. Less marketing by Allan Dib https://amzn.to/3QTiYsu Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ Books – Learn more about our books https://evolutionpartners.com.au/books/Made to Thrive: The practical, prescriptive guide on how to be a great CEO Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. Follow me: on https://au.linkedin.com/in/bradleygileson https://twitter.com/Evolution_Perth  Enjoying the show? Leave a review Support the show: https://www.facebook.com/evolutionpartnersperthSee omnystudio.com/listener for privacy information.

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