In this episode, we will be talking with Stas Zaslavsky, CEO @ Vii-Events about how we can incorporate marketing automation to our attendee joruney to improve the experience, maximise our event attendance and deliver a truly successful event. We will be talking about what the attendee journey is, why it is important for our events and how we can start building one. We will also be discussing how marketing automation can help us improve our attendees’ journey, what tools we can use and what a successful journey may look like. Stas shares with us some actional takeaways we can start working on right away to create or improve the journey for all our attendees at our next event. Find out more at www.theeventscast.com/stas Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner Follow along or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/

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