Have you ever considered launching your own event but felt overwhelmed by the prospect? In this episode, I sit down with JC Hite, the visionary behind Scale with Stability Summit, to uncover the strategic decisions and lessons learned from creating a faith-based business conference for entrepreneurs and CEOs.Strategic Advantages in Event PlanningHow partnering with a university dramatically reduced costs for AV and cateringThe decision to invest in high-profile speakers rather than lowering ticket pricesBalancing celebrity appeal with relevant content to serve attendeesBuilding Relationships and AuthorityJC explains his long-term strategy of using events as a branding tool, including:Cultivating connections with industry leaders and celebritiesLeveraging these relationships to attract other speakers and sponsorsCreating a ripple effect of value for attendees and speakers alikeLearning from Feedback and FailuresWe discuss the importance of vulnerability and continuous improvement, including:Actively seeking criticism from VIP attendeesAdapting track structures based on attendee preferencesAddressing unexpected challenges, like the lack of coffee for non-VIPsThe Emotional Rollercoaster of Event PlanningJC opens up about:The stress of working towards a fixed deadlineStrategies for coping with financial pressuresThe unexpected generosity that can arise from building genuine relationshipsWhether you're considering your first event or looking to enhance an existing one, this conversation offers valuable insights into the strategic thinking required for success. JC's candid reflections on both triumphs and missteps provide a roadmap for anyone looking to create impactful experiences in the world of faith-based business events.Connect with JCwebsite: https://scalewithstability.com/Instagram: https://www.instagram.com/jc.hite/Mentioned in this episode:Bold PushBoldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

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