Listen "227: The Hard Lesson I Learned from Undercharging"
Episode Synopsis
Every equine business owner has a turning point — this was mine.In this honest episode, I’m sharing how undercharging almost broke my business (and my confidence), what finally made me change, and how raising my prices transformed everything — my time, my clients, and my income.If you’ve ever thought, “I’ll raise my prices when I’m more established,” or “People won’t pay that,” this one’s for you.🎧 What you’ll learn:The emotional and financial cost of underchargingHow I realised I was earning less than minimum wageWhat happened when I finally raised my pricesWhy price isn’t just a number — it’s a boundarySmall steps you can take this week to align your prices with your value💡 Links & Resources Mentioned: 🌐 Join the Equestrian Business Support Network (EBSN): equinebusinessmentor.com/ebsn 📞 Book Your Free Fitting Call: app.jennibush.com/widget/bookings/fittingcall 💻 Masterclass Replay: Raise Your Prices Without the Panic 🌐 Visit My Website: jennibush.com 📲 Follow Me on Instagram: @theequinebusinessmentor
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