f your stomach flips when you think about raising your prices, this episode is for you. Because it's not just about the numbers — it's about what you believe you're allowed to earn, hold, and claim. In this episode, I walk you through the three real reasons most equine business owners stay stuck — and the powerful shifts that help you finally step into pricing that reflects your value.In This Episode You'll Hear:Why undercharging isn’t a pricing issue — it’s a belief issueThe truth about what your pricing communicates to your clientsHow profitability, positioning, and power work together to support sustainable growthKey Takeaways:Pricing must be rooted in actual profitability, not emotionYour rates reflect your brand’s positioning — whether you intend them to or notRaising your prices requires a nervous system that can hold more — emotionally and energeticallyResources Mentioned:Grab the replay of my "Raise Your Prices" masterclass: equinebusinessmentor.com/raiseDM “RAISE” on Instagram (@theequinebusinessmentor) to explore what’s next for you🖜️ Next episode: Delegation without guilt — how to create space without disintegrating your systems

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