The mention of Tequila often induces a strong reaction, and Eric Brass was no exception.“I had the same misconception that most people have about tequila — that disgusting shot in a seedy bar at a horrible hour of the night. It’s the most misunderstood and misrepresented spirit in the world.”But something happened on a study trip to Mexico that changed Brass’ career trajectory, leading him to co-found a premium tequila brand with just a backpack and $10,000. Today, Tequila Tromba is one of the fastest-growing premium tequilas in North America.Together with his entrepreneurship professor, Eric Morse, Brass walks through his entrepreneurial journey: from discovering real tequila, and leaving the world of finance, to creating a modern brand with traditional techniques.The Ivey Entrepreneur Podcast is sponsored by Connie Clerici, QS ’08, and Closing the Gap Healthcare Group, Inc.

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