S3E3 Join our Entrepreneur Experience Hub for resources, community, & courses!https://jtvsuals.com/skoolToday, we're diving into a critical, yet often misunderstood, business fundamental: pricing strategy. We immediately confront the controversial truth about being the "middle-priced" option in your industry, explaining why this is the most competitive, low-profit, and ultimately dangerous position for any entrepreneur. From dissecting the pricing philosophy of becoming either the cheapest or the most valuable (as popularized by Alex Hormozi), to learning the shocking business lesson from the world's most expensive "cat poop coffee," we break down why perceived value is everything. We share the personal confession of how a 90% conversion rate almost bankrupted one of their businesses because of a misguided discount strategy, and provide real-world examples from Dollar Tree to Whole Foods to illustrate how major brands strategically own their price points.-- Sponsored Links --365 Coaching Online Courses:https://actioncoachkansascity.com/courses-online/JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!https://jtvsuals.com/quickcall-- Podcasting Gear and Resources --Mobile phone tripod:https://amzn.to/3AfwKjLWireless Mic that can work on your phone:RØDE Wireless MESingle Version: https://amzn.to/4cixvFMDual Version: https://amzn.to/46zDK76^^ Handheld Grip for that mic if desired ^^https://amzn.to/3AcVlWd$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)Behringer XM8500 https://amzn.to/4fsKsQtFantastic Mic! High Quality:Shure SM7b (all the pros use it) https://amzn.to/3SCB6YtShure MV7X (more affordable) https://amzn.to/3SC462kShure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068PMost affordable XLR Recorder:Zoom PodTrak P4 https://amzn.to/3SDqAAjxSupport this podcast at — https://redcircle.com/the-entrepreneur-experience/exclusive-content

Ver todos los episodios