When someone steps through the door of your school shop, will they find something to persuade them to part with their hard-earned cash? Is a branded rugby ball available pitchside after matches, or a tasteful china school mug invitingly available for sale alongside the match tea? Matthew Henderson is a Trustee of the Association for Cultural Enterprises and brings years of experience working with museums and cultural venues. He shares how to really make retail part of the overall visitor experience, encouraging guests to snap up a school umbrella to shelter under or a branded water bottle as a memento of the game. More details about the Association for Cultural Enterprises at https://culturalenterprises.org.uk/, and if you'd like to visit the museum where Matthew began his career, more details here - https://www.beamish.org.uk/. For more information about The Schools' Enterprise Association go to https://schoolsenterpriseassociation.com/. If you have questions you'd like us to answer or issues you'd like us to cover, please get in touch at [email protected]. The Enterprising Schools podcast is a Podcart production. The producer is Tory Pope of the Feast Collective. The Executive Producer is Jayne Morgan Hosted on Acast. See acast.com/privacy for more information.

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