Welcome to 2016! This is going to be an amazing year! And we start it off with a bang today!
Today we speak with Bob Murray from Flex Pharma on an extremely important issue: Cramping. Everyone knows that cramping sucks. We get them racing , we get them training, we get them lying in bed at night. And until now, there have only been anecdotal solutions to manage your cramping. Both of us have had success with magnesium, to an extent, but we couldn't find an answer as to why.... Bob is here to tell us about a new sports drink that is going to change how we deal with cramps - forever. This isn't a marketing pitch - this is getting into the science of cramping and helping you understand and manage your cramps.
In today's episode we discuss:

A story of two sea-kayaking neuroscientists and how they cracked the code
Why we cramp
Different types of cramps
What we know and don't know about cramping
Cramp triggers
How "It's the Nerve" works
Getting spicy
Mouth --> Brain --> Muscle
Mouth rinsing
Making your neuromuscular system more awesome
It's the Nerve and performance
When you can get your dirty little hands on the drink

Show Links
Learn more about It's the Nerve at:
http://itsthenerve.com/
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Enjoy the show!

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