Could a single word really increase your open rates? Liz Wilcox — the Fresh Princess of Email Marketing — says yes! In this short and fun episode, Liz shares her favorite subject line hack: the one-word subject line. Learn why it works, how to come up with the right word, and see real examples that have boosted her engagement and replies — all while keeping email writing fun again. Episode Highlights How Liz discovered the power of one-word subject lines (inspired by Kennedy from Email Marketing Heroes). Why one-word subject lines visually stand out in inboxes — especially on mobile. The simple test: write your email, then pick one word that captures the essence or emotion of it. Real examples that grabbed attention and boosted open rates: "Debate" — sent the day after a presidential debate, but really about naming The Email Sound Booth. "Patricia" — sparked intrigue about Liz's sister and business manager. "Nudge" — replaced "Don't forget to put this on your calendar" and performed way better. "Pressure" — kicked off the new year with a message about releasing expectations and building slowly. How one-word subject lines increase curiosity, make your emails stand out, and even spark replies. A challenge from Liz: try this trick in your next email and share your results in The Email Sound Booth Facebook group. Key Takeaways Keep it simple: One word can stand out more than a long or overcomplicated subject line. Go for curiosity: Use words that hint at your topic but don't give it away. Visual variety matters: A short subject line literally looks different — and that helps your open rate. Make it meaningful: Choose a word that captures the tone or feeling of your email. Experiment and track: Every list is different — test it and see what happens! Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 33: Subject Line Best Practices  

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