In this transparent and thoughtful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares her best-performing email (well, technically a series of emails) from December 2024. She breaks down how her Annual Pass renewal reminders outperformed every other send, why she views them as her most successful emails ever, and how these simple automations save time, stress, and even relationships with customers. Episode Highlights Liz's behind-the-scenes look at December 2024 — including sending only 30 emails total and taking 11 days off for rest. Why she prioritizes time off for herself and her assistant Patricia during the holidays. How her Annual Pass renewal email sequence became her best performer of the month. What the Annual Pass is: a yearly membership for $108 that includes all products and trainings. How the renewal reminders work: Start 30 days before renewal. Send multiple friendly reminders: "Hey, your Annual Pass will renew soon." Give subscribers a chance to check their billing info, renew, or cancel. Real success story: Ecamm's Doc Rock thanked Liz in person for the reminders after realizing his card had expired — and renewing on time. Why these emails saved hundreds of dollars in lost renewals and refund requests. Liz's "good karma" approach: she'd rather lose a sale than charge someone who doesn't want to stay. The importance of reputation, professionalism, and playing the long game in online business. Key Takeaways Reminders build trust: Renewal emails strengthen relationships, not just retention. Transparency pays off: Customers appreciate honesty about renewals and refunds. Save your sanity: Thoughtful automations reduce refund headaches and customer service stress. Low-ticket can mean high integrity: $108 refunds are easy to issue when you value long-term loyalty. Reputation > revenue: Building goodwill ensures customers keep coming back year after year. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM Episode 19: My Best Performing Email from Sep 2024 (and why it worked) Episode 37: My Best Performing Email from Oct 2024 (and why it worked) Episode 57: My Best Performing Email from November    

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