In this short but powerful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares one of her favorite mindset and productivity hacks: the $49 rule. What started as a way to trick herself out of buying shiny business offers has turned into a system for staying focused, productive, and profitable. If you've ever found yourself tempted by yet another "must-have" low-ticket offer, this is your sign to pause, set a timer, and get to work. Episode Highlights The story behind Liz's "$49 Rule" and how it changed her business habits. How to break the cycle of buying instead of doing. The simple 49-minute productivity challenge that replaces impulse purchases. Why taking consistent action always beats collecting new courses. The tough-love reminder that you already know your next right step. Key Takeaways Replace spending with doing: When tempted by a $49 offer, spend 49 minutes on your business instead. Take action, not distraction: You don't need more information — you need implementation. Trust yourself: You already know what needs to get done; you just have to do it. Unsubscribe strategically: Stop letting marketing noise distract you from progress. Keep your business lean: Focus on execution before investing in more tools or trainings. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM  

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