It's the 100th episode of The Email Sound Booth! Liz Wilcox — the Fresh Princess of Email Marketing — celebrates this major milestone with a live Q&A alongside her right-hand woman (and sister) Patricia. From the business books that changed her life to lessons from running a $9/month membership, Liz answers listener questions with her signature humor, honesty, and heart. This episode is equal parts celebration, coaching session, and behind-the-scenes look at what it really takes to run a thriving online business. Episode Highlights Celebrating 100 episodes and the origin story of The Email Sound Booth. How to start an email list from scratch: why consent matters and how to move personal contacts over the right way. How teaching gave her an "unfair advantage" when building a business. Why she believes email is more powerful than ever, with examples from brands like AppSumo and even Eminem. Thoughts on managing health, parenting, and business growth — and how subtracting, not adding, creates harmony. How to handle unsubscribes, collaborations, and bundles like a pro. The mindset shifts that got her to 4,000+ members and over $1 million in sales. Why "quality over quantity" applies to your list, your time, and your collaborations. Key Takeaways Start simple: Whether it's list building or launching, keep your process clear and human. Teach what you know: You don't need credentials — just connection and clarity. Prioritize quality leads: Big lists mean nothing if they don't convert. Collaborate with intention: Think long-term relationships, not short-term results. Create before you consume: The less you compare, the faster you grow. Sacrifice is part of the process: Every big dream requires something in return — choose what's worth it. Celebrate milestones: Every episode, every email, every "send" adds up to success. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM  

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